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E-Readers Everywhere: The Inevitable Shakeout

Posted January 14th, 2010 by admin
Johnny Makkar is intent on buying a digital book reader. Yet he won’t consider any of the more than two dozen new devices introduced in recent months, many of them at the just-completed Consumer Electronics Show in Las Vegas. For Makkar, a resident of Fairlawn, N.J., with a background in marketing, only two manufacturers will do, and one has yet to unveil a reader. “I want the e-book buying process to be as effortless as possible,” says Makkar, 26. “Only Apple (AAPL) or Amazon (AMZN) are going to be able to provide that.” Read more…

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